Active Beauty - Torino

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Active Beauty is much more than a beauty center; it is a complete sanctuary dedicated to 360-degree well-being. In addition to high-quality aesthetic services, we provide a holistic approach that encompasses nutrition, the support of a personal trainer, and mental health counseling. Our mission is to create an environment where clients can not only enhance their outer beauty but also nurture their inner well-being, achieving a harmonious balance between body, mind, and spirit.

The Active Beauty logo is a visual representation that encapsulates the essence of the brand in a single pictogram. The lotus flower symbolizes natural beauty and growth, while the figure at the center represents the customer, placing the individual at the core of the experience. The letter "B" in "Beauty" is seamlessly integrated into the design, emphasizing the centrality of beauty in the service offered. The elements revolving 360° around the customer represent Active Beauty's comprehensive and personalized approach to meet the needs of each individual. This proposal captures the concept of a customer-centric experience focused on well-being, health, and authentic beauty in a singular and meaningful pictogram.

Logo Design - Brand Identity
Art Direction: Alessio Granella